David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. 30-second summary: Omnicanality, which consists in being able to address customers who only buy in a store on other channels (email, SMS, social networks, search, etc.), represents a significant value creation opportunity for companies. The brands...
David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic.
30-second summary:
- Omnicanality, which consists in being able to address customers who only buy in a store on other channels (email, SMS, social networks, search, etc.), represents a significant value creation opportunity for companies.
- The brands that manage to stand out and maintain a close and trusting relationship with their customers are the ones that will succeed in maintaining their business over the long term.
- Identify your best customers and address similar profiles in your acquisition campaigns in order to recruit immediately your future best customers, those who will generate the most value over time.
- A key factor in personalizing marketing actions to each consumer, depending on the products for which he or she has a strong preference. With the help of relevant product recommendation templates, retailers can effectively turn purchase intentions into action, directly on their websites.
Read the entire article here: https://www.clickz.com/omnicanality-can-save-stores-from-closing-down-during-covid-19/261387/